Laila Yette Neufville

Strategic Communications Professional

 
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Resume

Detail and results-oriented strategic communications professional known as a trusted partner and resource by peers, leadership and stakeholder groups. Comfortable with challenging the status quo and operating in a dynamic environment.

Experience

Manager, Advertising | October 2021 to present

Northrop Grumman Corporation

Manage enterprise advertising and own day-to-day relationship with advertising agency of record.

Brand Strategy Lead | May 2021 to October 2021 Northrop Grumman Corporation

Develop and spearhead Northrop Grumman brand strategy, inclusive of maintaining and evolving the brand narrative.

Talent Acquisition Communications Lead | May 2019 to May 2021 Northrop Grumman Corporation

Implement and lead enterprise operating model for communications strategy development in support of annual paid media campaigns to support talent acquisition hiring efforts and enhance the employee experience.

Account Lead | September 2017 to May 2019
Northrop Grumman Corporation

Establish blueprint for newly created position to serve as Communicator dedicated to talent acquisition communications efforts, which subsequently became adopted across the enterprise. Provide strategic counsel and communications support to engineering and talent acquisition teams.

User Growth Manager  | April 2017 to September 2017
User Growth Associate | October 2015 to April 2017
Castlight Health

Develop, implement and measure educational campaigns to promote long-term usage of the Castlight platform by the end-user, thus enabling users to make better healthcare decisions.

Communications Representative | August 2012 to September 2015
Northrop Grumman Corporation

Serve as liaison for Health and Civil divisions to execute marketing communications initiatives. Efforts include message development, external strategy implementation, trade show coordination, internal communications and collateral development.

Education

M.A. Communications | August 2012
American University
 

B.S. Marketing | May 2011
University of North Carolina - Greensboro
 

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My Work

Publications

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Story authored for Northrop Grumman Aerospace Systems sector magazine, (r)evolution, promoted as first feature story on company  website and posted on Northrop Grumman thought leadership website, Now. Powered by Northrop Grumman.

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Blog post authored and featured on the Big Think as a candidate for a Masters of Arts at American University.

Videos


 
 

Women in Weather

Google Hangout on Air hosted by the American Astronautical Society and American Meteorological Society, presented by Northrop Grumman with experts from the national weather community. 

Hear from some of the top female voices across the weather space as they discuss weather workforce issues and opportunities.

The media kit for the event may be found here

 

 

Overcoming Extreme Weather

Google Hangout on Air hosted by the American Astronautical Society and American Meteorological Society, presented by Northrop Grumman with experts from the national weather community. 

Hear from experts on weather readiness, responsiveness, and resilience as they discuss the next generation of tools helping to deliver accurate weather information to meet the evolving needs of decision makers across the nation.

The media kit for the event may be found here


 

Delivering Weather Intelligence

It's all about weather readiness, responsiveness, and resilience. 

Northrop Grumman experts are creating the next generation of tools to help deliver accurate weather information to meet the evolving needs of decision makers across the nation

Contact

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